My Blogging Schedule

My Blogging Schedule

In the blogging world consistency and reliability are key to attracting a solid following. According to studies, readers like to know exactly when and what their favourite blogger will be posting, so since re-launching my blog I have adopted a much stricter blogging schedule than I was previously. Initially I was posting twice a week on Monday’s and Fridays and generally at lunchtime. At first this worked quite well, but I soon began to find that sticking to a 12pm publishing time (I usually prefer to post manually rather than hitting the ‘schedule’ button) was a bit tricky…what with my own lunch getting in the way and all.

So I started publishing in the morning instead, when people are commuting into work or checking their emails and I saw a significant rise in readership levels.

As well as times and frequency, many bloggers also follow a specific post-day routine. For example, Monday might be ‘make-up day’ when beauty posts are published. Tuesday might be ‘recipe day’ (they don’t all have to rhyme or start with the same letter!). And so on. This allows your readers to know exactly what they are signing up for when they follow your blog. It also gives them an incentive to click on your blog on a certain day, knowing that a new post will have been published.

On the downside of course, it means that the blogger has to stick steadfastly to their schedule or else readers may be become confused.

Despite my commitment to my two-times-a-week posting schedule, the topic of my posts used to be quite erratic and I never really followed any pattern other than posting lighter pieces on a Friday and more in depth articles on a Monday.

So I set about devising a way to create more conformity. FIRSTLY I set out my categories.

 My regular posts fall into SEVEN different categories:

My Big Fat Greek Life

 Covering personal posts and anything specifically Greek.

Aphrodite’s Beauty Column

Fashion and beauty posts.

Pram Wars

Parenting and baby posts.

Eat Greek / Greek Restaurant Guide

Greek recipes and sub menu for Greek restaurant reviews

A Spartan’s Opinion

General thoughts / book / film / days out / theatre reviews.

Top 10 Tuesdays

Opinion sub-menu – a monthly top 10 list.

Blogging / Lifestyle tips

Opinion sub-menu – tips on how/what/why to blog and lifestyle tips.

Then I have the ad hoc posts which fall under:

News

News such as events coming up / new website launched etc.

A (Half) Greek Girl Abroad

Travel posts.

________

Then I have my static pages which include my books and freelance writing and biography.

If that sounds a lot then bear in mind that I define my blog as a lifestyle blog so topics can be incredibly varied!

SECONDLY I set up a posting schedule.

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THIRDLY I set out my posting days. After re-designing my blog I decided to swap my Monday posts for Tuesday, for the simple reason that Mondays can be particularly hectic and having that extra day gives just a little bit more time to plan the week efficiently.

I did consider adding an extra day, either Wednesday or Thursday solely devoted to my Pram Wars section. Parenting is obviously becoming a huge part of my blog now and covers so many different issues. But after thinking it through I have decided to stick with two posts a week for the time being. I have spent so much time on my blog recently that I have been neglecting my other writing, namely my new book ideas.

Many career bloggers post everyday. For me this is just not doable. With a full time job, a young child and a Greek husband on my hands, not to mention my books and other freelance writing work, I just wouldn’t be able to keep up the momentum. What’s more, I don’t want to force myself to write about a certain topic on a certain day every week. It sucks the spontaneity out of it a bit. And quality is always better than quantity right? But hey to the ho, that’s just me.

So how often do you blog? Do you follow a strict schedule or just post when you want to? Which days work best for you? Do you reach for the ouzo when you need inspiration? Let me know!

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13 Comments

  1. 5th October 2016 / 2:56 pm

    Brilliant, so well organised!

    • Ekaterina
      5th October 2016 / 2:57 pm

      It has since gone out the window!! 😉

  2. 26th November 2015 / 11:27 am

    Ekaterina this is brilliant! I need a “system” & a specific set up like that myself… like you said, blogging is undeniably time-consuming so without an accurately devised routine one can’t achieve continuity and/or conformity, which is really key!!

    • Ekaterina
      27th November 2015 / 8:00 pm

      Thank you Athina! It does help! 🙂

  3. 25th November 2015 / 12:32 pm

    Very interesting to read your experiences and the comments above..I used to post daily, but I’ve now grown organically into a pattern of posting on particular days and I think it works well 🙂

    • Ekaterina
      25th November 2015 / 12:43 pm

      Good for you Elaine! 🙂

    • Ekaterina
      24th November 2015 / 12:33 pm

      Thank you Chris that article was very interesting – really informative and so true! It’s very important for authors to have a voice in the blogging community to build friendships and network. Thanks for sharing!

  4. 24th November 2015 / 8:15 am

    So well organised Ekaterina! I wish I was just a little bit like you 😉 Can’t wait for recipe Fridays!

    • Ekaterina
      24th November 2015 / 1:32 pm

      Thanks Eugenia! 🙂

  5. 24th November 2015 / 8:13 am

    I think quality over quantity wins out every time though I think there are a lot of quantity bloggers out there who don’t realise it yet 🙂 I find the best time to post is either in mid morning when the UK and EMEA crowd are at work or in the evening when they are on their iPads whilst folks in the USA are trying to get away from their work for a few minutes!

    I find I get more ‘Likes’ if I post in the evening, are Americans more likely to Like than Europeans or are those in the U.K. just too busy at there desks to click a Like in the mornings?

    One thing I have noticed is that year on year my readership goes up quite a lot but my Likes goes down and my ‘Views her visitor’ too if only marginally. Perhaps it is due to how people come to my blog?

    I used to post on a Tuesday and Saturday but Saturdays have become increasingly light on traffic to the extent that I feel it is a waste of an article to post on Saturdays. It makes little difference if I post on a Saturday or not, 9 times out of 10, they are 30%-50% lower than every other day of the week.

    Like yourself, if I could then I would post 3 times a week but it takes several hours to prepare each blog post, really its a committal to use whatever spare time I had for that day as well as putting off some real life tasks too.

    I still try and post on a Tuesday and then perhaps one on a Friday but I’ve found Sunday nights to be a really good time to post recently. Maybe that gets more casual browsers as opposed to followers who may likely catch up with your blog any time they like.

    The only thing I am sure of is that it is important to blog frequently at a certain level, going away for a few weeks for a break is a big way to lose readers. As you say though, Blogging is just one rewarding but time-consuming part of life and its near consistency means too often it can take us way from our books, and freelance articles regardless of whether they are largely paid or unpaid.

    • Ekaterina
      24th November 2015 / 8:18 am

      That’s very interesting that your readership goes up but your likes go down Stephen. I try not to post at weekends simply because that’s the one time I try to keep free for my family. The only thing I do on weekends after bub has gone to sleep is take pictures for the blog, which I then store on my phone and edit at other times. It really is all consuming which is why having a routine can help so you don’t get bogged down!

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