In the blogging world consistency and reliability are key to attracting a solid following. According to studies, readers like to know exactly when and what their favourite blogger will be posting, so since re-launching my blog I have adopted a much stricter blogging schedule than I was previously. Initially I was posting twice a week on Monday’s and Fridays and generally at lunchtime. At first this worked quite well, but I soon began to find that sticking to a 12pm publishing time (I usually prefer to post manually rather than hitting the ‘schedule’ button) was a bit tricky…what with my own lunch getting in the way and all.
So I started publishing in the morning instead, when people are commuting into work or checking their emails and I saw a significant rise in readership levels.
As well as times and frequency, many bloggers also follow a specific post-day routine. For example, Monday might be ‘make-up day’ when beauty posts are published. Tuesday might be ‘recipe day’ (they don’t all have to rhyme or start with the same letter!). And so on. This allows your readers to know exactly what they are signing up for when they follow your blog. It also gives them an incentive to click on your blog on a certain day, knowing that a new post will have been published.
On the downside of course, it means that the blogger has to stick steadfastly to their schedule or else readers may be become confused.
Despite my commitment to my two-times-a-week posting schedule, the topic of my posts used to be quite erratic and I never really followed any pattern other than posting lighter pieces on a Friday and more in depth articles on a Monday.
So I set about devising a way to create more conformity. FIRSTLY I set out my categories.
My regular posts fall into SEVEN different categories:
Covering personal posts and anything specifically Greek.
Fashion and beauty posts.
Parenting and baby posts.
Greek recipes and sub menu for Greek restaurant reviews
General thoughts / book / film / days out / theatre reviews.
Opinion sub-menu – a monthly top 10 list.
Opinion sub-menu – tips on how/what/why to blog and lifestyle tips.
Then I have the ad hoc posts which fall under:
News such as events coming up / new website launched etc.
Then I have my static pages which include my books and freelance writing and biography.
If that sounds a lot then bear in mind that I define my blog as a lifestyle blog so topics can be incredibly varied!
SECONDLY I set up a posting schedule.
THIRDLY I set out my posting days. After re-designing my blog I decided to swap my Monday posts for Tuesday, for the simple reason that Mondays can be particularly hectic and having that extra day gives just a little bit more time to plan the week efficiently.
I did consider adding an extra day, either Wednesday or Thursday solely devoted to my Pram Wars section. Parenting is obviously becoming a huge part of my blog now and covers so many different issues. But after thinking it through I have decided to stick with two posts a week for the time being. I have spent so much time on my blog recently that I have been neglecting my other writing, namely my new book ideas.
Many career bloggers post everyday. For me this is just not doable. With a full time job, a young child and a Greek husband on my hands, not to mention my books and other freelance writing work, I just wouldn’t be able to keep up the momentum. What’s more, I don’t want to force myself to write about a certain topic on a certain day every week. It sucks the spontaneity out of it a bit. And quality is always better than quantity right? But hey to the ho, that’s just me.
So how often do you blog? Do you follow a strict schedule or just post when you want to? Which days work best for you? Do you reach for the ouzo when you need inspiration? Let me know!